Blog posts

Not everything is PRable

Last night I was ‘made’ to watch episode two of Top Gear. Alastair Campbell was the ‘star in the reasonably priced car’, so at that point in the programme I looked up from my magazine. A lot of the audience booed him. Love or hate the man (and I don’t really have an opinion either […]

Tuesday, July 13th, 2010

Authentic PR

I was very pleased to see that the world’s biggest consumer goods group is planning to step up its public relations. In a PR Week article Proctor and Gamble’s global marketing and brand building officer, Marc Pritchard referred to PR as “one of the most authentic ways to engage with consumers”. Thank you Mr Pritchard, I […]

Tuesday, July 6th, 2010

Is ‘old’ media dead media?

An interesting conversation has been going on within a LinkedIn group that I belong to, the Network of PR Professionals http://tinyurl.com/24stshc

Thursday, June 3rd, 2010

Big brand takes a leap of faith

Perhaps the scales are falling away from the eyes of many businesses, which see how much more value can be gained from working with smaller agencies and freelancers.

Monday, May 10th, 2010

Humorous headlines

As it’s a bank holiday Monday, something a little more light-hearted! However, these headlines do highlight how wrong it can go if you don’t think things through from the reader’s perspective, or you make a terrible typo. Never say never – it’s surprisingly easy to make such mistakes with press releases and other public relations […]

Monday, May 3rd, 2010

Ham it up or play it down? Getting your press release right.

I’ve always believed in the importance of tailoring a PR story to make sure it is relevant to the media being targeted. The different headline treatments of the Icelandic volcano eruption illustrate my point exactly.

Thursday, April 15th, 2010

Mel Kanarek, Director, TigerNash

Sarah is an accomplished and extremely versatile public relations professional. She has the knack of identifying clear objectives and then developing and implementing programmes of activity that achieve results. She also has excellent writing skills and an eye for a good story. I would not hesitate in recommending her agency to any business that is looking to benefit […]

Tuesday, June 30th, 2009

Beth Evans, Head of Operations, Associated British Ports, Southampton

It has been a great pleasure working with Sarah as she really took the time to understand our business and our public relations objectives. Sarah was always available to discuss ideas and ensure we were taking full advantage of any PR opportunities.

Tuesday, June 30th, 2009

Sean Fergusson, Fore Business, Hampshire

Sarah has worked on various PR stories for brandedmedia and I would not hesitate to recommend her work. She has a real flair to communicate at all levels of business and really adds her mark. Over and above her professional approach to the public relations and business world, she is a genuine and fun person […]

Tuesday, June 30th, 2009

Dave Barker, Managing Director, Gravatom, Hampshire

I approached Sarah with a very tight PR deadline following the sale of my business. Sarah’s agency made contact with the relevant press and organised press interviews with the new owners and secured an impressive portfolio of articles in the trade and national press and media, a great public relations job with absolute professionalism and no […]

Tuesday, June 30th, 2009