Blog posts
To churn or not to churn….
The public relations industry has been getting its knickers in a knot recently about Churnalism.com.
Can hacks hack it?
An interesting article appeared in PR Week recently looking at how an increasing number of journalists are moving over to the ‘dark side’ of public relations.
Public relations – too good to be true?
Coverage in the media that is perceived to have been written by an independent journalist will shape the way that potential purchasers perceive a company or product. Is free editorial generated through public relations activity the ‘ultimate advert’ for a business?
The ultimate ‘advert’ for your business?
Tell someone something is excellent and they will want to know what is wrong with it. Good news is too good to be true in most people’s minds!
Public relations – the cost effective alternative?
Big brands spend cash on the full spectrum of marketing activities, from advertising to direct mail, and from events promotion and sponsorship to PR. That’s marketing utopia – not reality for most companies.
