Blog posts

The rise of earned media in the age of AI

Excellent news for us public relations ‘dinosaurs’ out there is that earned media (editorial coverage) plays a central role when trying to entice AI-driven search to a website. 🦖 Google switched on AI Mode for every search user in the United States on 20 May 2025, with the UK now starting. And it seems that […]

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Thursday, July 31st, 2025

We’d all love a bit of marketing utopia

Big brands spend cash on the full spectrum of marketing activities, from advertising and email campaigns, to digital marketing and media relations etc. That’s marketing utopia – not affordable reality for most companies. Public relations is often more cost-effective than other marketing tools. The price of placing an advert with a magazine or website would […]

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Friday, June 23rd, 2023

To churn or not to churn….

The public relations industry has been getting its knickers in a knot recently about Churnalism.com.

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Friday, March 18th, 2011

Can hacks hack it?

An interesting article appeared in PR Week recently looking at how an increasing number of journalists are moving over to the ‘dark side’ of public relations.

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Wednesday, September 29th, 2010

Is ‘old’ media dead media?

An interesting conversation has been going on within a LinkedIn group that I belong to, the Network of PR Professionals http://tinyurl.com/24stshc

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Thursday, June 3rd, 2010