Blog posts
Can hacks hack it?
An interesting article appeared in PR Week recently looking at how an increasing number of journalists are moving over to the ‘dark side’ of public relations.
Wednesday, September 29th, 2010
Public relations – too good to be true?
Coverage in the media that is perceived to have been written by an independent journalist will shape the way that potential purchasers perceive a company or product. Is free editorial generated through public relations activity the ‘ultimate advert’ for a business?
Monday, June 28th, 2010
The ultimate ‘advert’ for your business?
Tell someone something is excellent and they will want to know what is wrong with it. Good news is too good to be true in most people’s minds!
Monday, May 17th, 2010
