Blog posts

Smoke and Mirrors

In PR Week’s Agency Doctor column, Richard Houghton questions ethics in the public relations industry. It struck a chord with me, as one of my friends often refers to my job as ‘smoke and mirrors’, and the first paragraph of Richard’s column refers to peoples’ perception of PR consultancies as being a ‘black art’, ‘spin […]

Thursday, September 25th, 2014

Public relations – the cost effective alternative?

Big brands spend cash on the full spectrum of marketing activities, from advertising to direct mail, and from events promotion and sponsorship to PR. That’s marketing utopia – not reality for most companies. Public relations is often more cost-effective than other marketing tools. The price of placing an advert in a trade magazine would buy you […]

Wednesday, September 10th, 2014

Running for the hills

The Government’s spending cuts, on top of several tough years for the UK economy, might have PR people throwing in the towel and running for the hills! Surely what we do will be the first thing to be cut as even the public sector is forced to tighten its belt?

Tuesday, November 2nd, 2010

Sally Lynskey, Chief Executive, Business South, Hampshire

Blaze PR has been invaluable to the Business Southampton Port City Futures Group and Sarah’s PR experience during our recent Convention has meant that she secured publicity from a wide range of media.

Thursday, July 16th, 2009