Blog posts

Smoke and Mirrors

In PR Week’s Agency Doctor column, Richard Houghton questions ethics in the public relations industry. It struck a chord with me, as one of my friends often refers to my job as ‘smoke and mirrors’, and the first paragraph of Richard’s column refers to peoples’ perception of PR consultancies as being a ‘black art’, ‘spin […]

Thursday, September 25th, 2014

Public relations – the cost effective alternative?

Big brands spend cash on the full spectrum of marketing activities, from advertising to direct mail, and from events promotion and sponsorship to PR. That’s marketing utopia – not reality for most companies. Public relations is often more cost-effective than other marketing tools. The price of placing an advert in a trade magazine would buy you […]

Wednesday, September 10th, 2014

Good restaurants in Hampshire

In my ‘formative’ PR career years I worked and socialised in London. However, since I moved down to Hampshire seven years ago I’ve realised that there is life outside both the City and the Homes Counties. I also often notice that restaurant reviews in the national media are focused on London. As I adore good […]

Thursday, April 24th, 2014

To err is human, but a rip-off should not be forgiven

Last night’s Wessex CIPR (Hotel du Vin, Winchester, Hampshire) ended in a lively debate which was prompted by Sue Wolstenholme, recently elected as CIPR President for 2013, who addressed the theme of professionalism in the PR industry.

Thursday, January 26th, 2012