Blog posts

We’d all love a bit of marketing utopia

Big brands spend cash on the full spectrum of marketing activities, from advertising and email campaigns, to digital marketing and media relations etc. That’s marketing utopia – not affordable reality for most companies. Public relations is often more cost-effective than other marketing tools. The price of placing an advert with a magazine or website would […]

Friday, June 23rd, 2023

Bang and the recession is gone!

Marketing magazine reports today that Reckitt Benckiser, the makers of Cillit Bang, countered a difficult market by upping its marketing spend by 8% in 2009. Great news for the marketing industry that such a decision has contributed to a 13% rise in pre-tax profits.

Wednesday, February 9th, 2011

Green shoots

A really strong economic indicator in the marketing industry is usually how the big boys are doing and it would appear that at least one is doing fantastically.

Tuesday, November 30th, 2010