Blog posts

Bang and the recession is gone!

Marketing magazine reports today that Reckitt Benckiser, the makers of Cillit Bang, countered a difficult market by upping its marketing spend by 8% in 2009. Great news for the marketing industry that such a decision has contributed to a 13% rise in pre-tax profits.

Wednesday, February 9th, 2011

Green shoots

A really strong economic indicator in the marketing industry is usually how the big boys are doing and it would appear that at least one is doing fantastically.

Tuesday, November 30th, 2010

How to squeeze more out of your marketing budget

The question of “How do I get the most from my marketing budget?” seems to weigh heavy on the minds of small business owners.

Tuesday, April 27th, 2010