Blog posts
Seat of your pants PR
It would seem that even the spin doctors in Downing Street don’t always get it right. PR Week reports that it has promoted Emily Tofield as part of its efforts to more positively communicate the public sector cuts and the Big Society.
Another example of ‘seat of your pants public relations’? It’s an all too common [...]
Signs of green shoots in the PR industry?
According to PR Week, the PR industry has bounced back from recession. Its Top 150 league table shows that the average growth figure for a PR agency’s fee income was 9.24 per in 2010 – putting the market back in line with 2008 figures.
A whopping £838million was the figure PR Week put on the total [...]
To churn or not to churn….
The public relations industry has been getting its knickers in a knot recently about Churnalism.com.
Running for the hills
The Government’s spending cuts, on top of several tough years for the UK economy, might have PR people throwing in the towel and running for the hills! Surely what we do will be the first thing to be cut as even the public sector is forced to tighten its belt?
Can hacks hack it?
An interesting article appeared in PR Week recently looking at how an increasing number of journalists are moving over to the ‘dark side’ of public relations.
Times Online focuses on quality
The Times recently published the results of what has happened to its website since it became paid for. PR Week reports that traffic to the website has dropped by just under one third.
Authentic PR
I was very pleased to see that the world’s biggest consumer goods group is planning to step up its public relations. In a PR Week article Proctor and Gamble’s global marketing and brand building officer, Marc Pritchard referred to PR as “one of the most authentic ways to engage with consumers”.
Thank you Mr Pritchard, I couldn’t [...]
Food for thought
PR Week magazine and agency Brands2Life recently surveyed the country’s top in-house communications professionals.
The research found that nearly three-quarters of respondents believe the business community takes PR more seriously than five years ago.
A few other highlights include:
Has your comms planning been affected by the credit crunch?
72% answered ‘yes’
How do you assess the impact of media [...]
Big brand takes a leap of faith
Perhaps the scales are falling away from the eyes of many businesses, which see how much more value can be gained from working with smaller agencies and freelancers.
