Blog posts

We’d all love a bit of marketing utopia

Big brands spend cash on the full spectrum of marketing activities, from advertising and email campaigns, to digital marketing and media relations etc. That’s marketing utopia – not affordable reality for most companies. Public relations is often more cost-effective than other marketing tools. The price of placing an advert with a magazine or website would […]

Friday, June 23rd, 2023

The importance of being earnest (and not maverick)

Oh, the importance of getting your message right and not letting loose any spokespeople that haven’t been media trained! While watching BBC Breakfast this morning, I saw a great example of this.

Thursday, November 11th, 2010

Is ‘old’ media dead media?

An interesting conversation has been going on within a LinkedIn group that I belong to, the Network of PR Professionals

Thursday, June 3rd, 2010

Humorous headlines

As it’s a bank holiday Monday, something a little more light-hearted! However, these headlines do highlight how wrong it can go if you don’t think things through from the reader’s perspective, or you make a terrible typo. Never say never – it’s surprisingly easy to make such mistakes with press releases and other public relations […]

Monday, May 3rd, 2010

Ham it up or play it down? Getting your press release right.

I’ve always believed in the importance of tailoring a PR story to make sure it is relevant to the media being targeted. The different headline treatments of the Icelandic volcano eruption illustrate my point exactly.

Thursday, April 15th, 2010

Dave Barker, Managing Director, Gravatom, Hampshire

I approached Sarah with a very tight PR deadline following the sale of my business. Sarah’s agency made contact with the relevant press and organised press interviews with the new owners and secured an impressive portfolio of articles in the trade and national press and media, a great public relations job with absolute professionalism and no […]

Tuesday, June 30th, 2009