Blog posts
The importance of being earnest (and not maverick)
Oh, the importance of getting your message right and not letting loose any spokespeople that haven’t been media trained! While watching BBC Breakfast this morning, I saw a great example of this.
Public relations – too good to be true?
Coverage in the media that is perceived to have been written by an independent journalist will shape the way that potential purchasers perceive a company or product. Is free editorial generated through public relations activity the ‘ultimate advert’ for a business?
The ultimate ‘advert’ for your business?
Tell someone something is excellent and they will want to know what is wrong with it. Good news is too good to be true in most people’s minds!
Humorous headlines
As it’s a bank holiday Monday, something a little more light-hearted!
However, these headlines do highlight how wrong it can go if you don’t think things through from the reader’s perspective, or you make a terrible typo. Never say never – it’s surprisingly easy to make such mistakes with press releases and other public relations material.
My [...]
Public relations – the cost effective alternative?
Big brands spend cash on the full spectrum of marketing activities, from advertising to direct mail, and from events promotion and sponsorship to PR. That’s marketing utopia – not reality for most companies.
Ham it up or play it down? Getting your press release right.
I’ve always believed in the importance of tailoring a PR story to make sure it is relevant to the media being targeted. The different headline treatments of the Icelandic volcano eruption illustrate my point exactly.
Dave Barker, Managing Director, Gravatom, Hampshire
I approached Sarah with a very tight PR deadline following the sale of my business. Sarah’s agency made contact with the relevant press and organised press interviews with the new owners and secured an impressive portfolio of articles in the trade and national press and media, a great public relations job with absolute professionalism and no [...]
