Blog posts
Humorous headlines
As it’s a bank holiday Monday, something a little more light-hearted!
However, these headlines do highlight how wrong it can go if you don’t think things through from the reader’s perspective, or you make a terrible typo. Never say never – it’s surprisingly easy to make such mistakes with press releases and other public relations material.
My [...]
Public relations – the cost effective alternative?
Big brands spend cash on the full spectrum of marketing activities, from advertising to direct mail, and from events promotion and sponsorship to PR. That’s marketing utopia – not reality for most companies.
Ham it up or play it down? Getting your press release right.
I’ve always believed in the importance of tailoring a PR story to make sure it is relevant to the media being targeted. The different headline treatments of the Icelandic volcano eruption illustrate my point exactly.
