Blog posts
The Times recently made a bold move by charging for its online content and the stats already show a decline in readership. The question is, ‘is The Times’ move enough to encourage other publishers to do the same?’
Last night I was ‘made’ to watch episode two of Top Gear. Alastair Campbell was the ‘star in the reasonably priced car’, so at that point in the programme I looked up from my magazine.
A lot of the audience booed him. Love or hate the man (and I don’t really have an opinion either way [...]
I was very pleased to see that the world’s biggest consumer goods group is planning to step up its public relations. In a PR Week article Proctor and Gamble’s global marketing and brand building officer, Marc Pritchard referred to PR as “one of the most authentic ways to engage with consumers”.
Thank you Mr Pritchard, I couldn’t [...]
Public relations – too good to be true?
Coverage in the media that is perceived to have been written by an independent journalist will shape the way that potential purchasers perceive a company or product. Is free editorial generated through public relations activity the ‘ultimate advert’ for a business?
Food for thought
PR Week magazine and agency Brands2Life recently surveyed the country’s top in-house communications professionals.
The research found that nearly three-quarters of respondents believe the business community takes PR more seriously than five years ago.
A few other highlights include:
Has your comms planning been affected by the credit crunch?
72% answered ‘yes’
How do you assess the impact of media [...]
The ultimate ‘advert’ for your business?
Tell someone something is excellent and they will want to know what is wrong with it. Good news is too good to be true in most people’s minds!
Big brand takes a leap of faith
Perhaps the scales are falling away from the eyes of many businesses, which see how much more value can be gained from working with smaller agencies and freelancers.
