Blog posts

Public Relations – too good to be true?

Tell someone something is excellent and they will usually want to know what is wrong with it. Quite simply, good news is too good to be true in most people’s eyes! Coverage in the media that is perceived to have been written by an independent journalist will shape the way that potential purchasers perceive a company or […]

Monday, October 31st, 2016

Don’t shout, have a social media conversation

A big bugbear of mine is that companies who think they ‘do’ social media well, actually don’t. They often view social media as a channel to push out news about themselves, without delivering any real value to their followers. Then they wonder why they don’t get any interaction in the form of retweets, comments and […]

Friday, January 22nd, 2016

The ultimate ‘advert’ for your business?

Tell someone something is excellent and they will want to know what is wrong with it. Good news is too good to be true in most people’s minds! Coverage in the media that your customers perceive to have been written by an independent journalist will shape the way that they perceive you. Editorial exposure in […]

Thursday, October 15th, 2015

Smoke and Mirrors

In PR Week’s Agency Doctor column, Richard Houghton questions ethics in the public relations industry. It struck a chord with me, as one of my friends often refers to my job as ‘smoke and mirrors’, and the first paragraph of Richard’s column refers to peoples’ perception of PR consultancies as being a ‘black art’, ‘spin […]

Thursday, September 25th, 2014

Public relations – the cost effective alternative?

Big brands spend cash on the full spectrum of marketing activities, from advertising to direct mail, and from events promotion and sponsorship to PR. That’s marketing utopia – not reality for most companies. Public relations is often more cost-effective than other marketing tools. The price of placing an advert in a trade magazine would buy you […]

Wednesday, September 10th, 2014

Phone phobia

I’ve just read a PR Week article which looks at phone pitching to journalists, and it seems that things are getting worse in the media relations business. I’ve run my own company for five years now, but before I left my last agency I had noticed that junior staff were becoming increasingly reluctant to pick […]

Wednesday, May 21st, 2014

Good restaurants in Hampshire

In my ‘formative’ PR career years I worked and socialised in London. However, since I moved down to Hampshire seven years ago I’ve realised that there is life outside both the City and the Homes Counties. I also often notice that restaurant reviews in the national media are focused on London. As I adore good […]

Thursday, April 24th, 2014

Throwing the lamb to the lions

In the latest issue of PR Week, its editor (Ruth Wyatt) makes a very good point about agencies that rely too heavily on junior staff. Poorly briefed and with little or no experience, juniors are often thrown to the lions when they are asked to call journalists. Ruth gives an example of what she says […]

Thursday, February 27th, 2014

A strategic strategy

The CEO of Dunkin Donuts referred to a “strategic strategy” on BBC Breakfast this morning. Isn’t that like having a “planning plan”? Surely you’d expect a strategy to be strategic? I thought it was a nervous slip of the tongue, but have subsequently found out from an American friend that it’s quite a popular expression […]

Thursday, January 16th, 2014

Marketing utopia vs affordable impartial editorial

Big brands spend cash on the full spectrum of marketing activities, from advertising to direct mail, and from events promotion and sponsorship to PR. That’s marketing utopia – not reality for most companies. Public relations is often more cost-effective than other marketing tools. The price of placing an advert in a trade magazine would buy […]

Thursday, December 5th, 2013