Blog posts

We’d all love a bit of marketing utopia

Big brands spend cash on the full spectrum of marketing activities, from advertising and email campaigns, to digital marketing and media relations etc. That’s marketing utopia – not affordable reality for most companies. Public relations is often more cost-effective than other marketing tools. The price of placing an advert with a magazine or website would […]

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Friday, June 23rd, 2023

Can hacks hack it?

An interesting article appeared in PR Week recently looking at how an increasing number of journalists are moving over to the ‘dark side’ of public relations.

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Wednesday, September 29th, 2010

Pay to view

The Times recently made a bold move by charging for its online content and the stats already show a decline in readership. The question is, ‘is The Times’ move enough to encourage other publishers to do the same?’

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Tuesday, July 27th, 2010