Blog posts
The rise of earned media in the age of AI
Excellent news for us public relations ‘dinosaurs’ out there is that earned media (editorial coverage) plays a central role when trying to entice AI-driven search to a website. 🦖 Google switched on AI Mode for every search user in the United States on 20 May 2025, with the UK now starting. And it seems that […]
Thursday, July 31st, 2025
Public Relations – too good to be true?
Is good news too good to be true? Tell someone something is excellent and they will usually want to know what is wrong with it.
Thursday, June 22nd, 2023
