Blog posts

Smoke and Mirrors

In PR Week’s Agency Doctor column, Richard Houghton questions ethics in the public relations industry. It struck a chord with me, as one of my friends often refers to my job as ‘smoke and mirrors’, and the first paragraph of Richard’s column refers to peoples’ perception of PR consultancies as being a ‘black art’, ‘spin […]

Thursday, September 25th, 2014

Public relations – the cost effective alternative?

Big brands spend cash on the full spectrum of marketing activities, from advertising to direct mail, and from events promotion and sponsorship to PR. That’s marketing utopia – not reality for most companies. Public relations is often more cost-effective than other marketing tools. The price of placing an advert in a trade magazine would buy you […]

Wednesday, September 10th, 2014