Blog posts
What do the Olympics mean for PR?
Ben Smith of PRmoment.com asks are the Olympics a public relations opportunity? Or does the fact that they are likely to dominate the news agenda make them a PR threat? Read here
To err is human, but a rip-off should not be forgiven
Last night’s Wessex CIPR (Hotel du Vin, Winchester, Hampshire) ended in a lively debate which was prompted by Sue Wolstenholme, recently elected as CIPR President for 2013, who addressed the theme of professionalism in the PR industry.
When clients push you over the edge
I have worked with some ‘interesting’ clients in my time. The great thing about running your own business is that you can choose the people to work with. Life is too short not to enjoy your working day and get on with your clients. If you enjoy what you do, the results will speak for […]
Grocers’ or Grocer’s Apostrophe?
The CIPR regional group that I work with is currently reading a range of material written by students and Public Relations professionals. Unfortunately, from what we have seen, the requirement for PR people to have basic written skills seems to have ‘left the building’. We are rather concerned that the “grocers’ apostrophe”, once berated by […]
Seat of your pants PR
It would seem that even the spin doctors in Downing Street don’t always get it right. PR Week reports that it has promoted Emily Tofield as part of its efforts to more positively communicate the public sector cuts and the Big Society. Another example of ‘seat of your pants public relations’? It’s an all too […]
Signs of green shoots in the PR industry?
According to PR Week, the PR industry has bounced back from recession. Its Top 150 league table shows that the average growth figure for a PR agency’s fee income was 9.24 per in 2010 – putting the market back in line with 2008 figures. A whopping £838million was the figure PR Week put on the […]
Timing is everything
This weekend’s events in London are a great example of how vital timing is when it comes to PR stories. I often say to clients that even if you have the strongest news release, if the Queen reveals her 40 a day fag habit then your story will be lost. Whatever your political inclination, you […]
To churn or not to churn….
The public relations industry has been getting its knickers in a knot recently about Churnalism.com.
Bang and the recession is gone!
Marketing magazine http://bit.ly/fmkKtI reports today that Reckitt Benckiser, the makers of Cillit Bang, countered a difficult market by upping its marketing spend by 8% in 2009. Great news for the marketing industry that such a decision has contributed to a 13% rise in pre-tax profits.
Green shoots
A really strong economic indicator in the marketing industry is usually how the big boys are doing and it would appear that at least one is doing fantastically.
