Blog posts
Authentic PR
I was very pleased to see that the world’s biggest consumer goods group is planning to step up its public relations. In a PR Week article Proctor and Gamble’s global marketing and brand building officer, Marc Pritchard referred to PR as “one of the most authentic ways to engage with consumers”. Thank you Mr Pritchard, I […]
Food for thought
PR Week magazine and agency Brands2Life recently surveyed the country’s top in-house communications professionals. The research found that nearly three-quarters of respondents believe the business community takes PR more seriously than five years ago. A few other highlights include: Has your comms planning been affected by the credit crunch? 72% answered ‘yes’ How do you […]
Big brand takes a leap of faith
Perhaps the scales are falling away from the eyes of many businesses, which see how much more value can be gained from working with smaller agencies and freelancers.
