Food for thought

PR Week magazine and agency Brands2Life recently surveyed the country’s top in-house communications professionals.

The research found that nearly three-quarters of respondents believe the business community takes PR more seriously than five years ago.

A few other highlights include:

Has your comms planning been affected by the credit crunch?
72% answered ‘yes’

How do you assess the impact of media relations campaigns?

66% said: ‘We measure the quality and quantity of articles in focus media’                                                                                                                                       50% said: ‘Brand awareness research’                                                                                                                                                                                                                  24% said: ‘Analytics such as Google analytics’

Do you rely on agencies more or less than five years ago?
23% said: ‘More’                                                                                                                                                                                                                                                               53% said: ‘The same’

Some interesting food for thought, as it would appear that there is still a desire and need to work with PR agencies, but to reduce costs and maximise the return on the investment made by the client. Read the full PR week article here

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