Food for thought

PR Week magazine and agency Brands2Life recently surveyed the country’s top in-house communications professionals.

The research found that nearly three-quarters of respondents believe the business community takes PR more seriously than five years ago.

A few other highlights include:

Has your comms planning been affected by the credit crunch?
72% answered ‘yes’

How do you assess the impact of media relations campaigns?

66% said: ‘We measure the quality and quantity of articles in focus media’                                                                                                                                       50% said: ‘Brand awareness research’                                                                                                                                                                                                                  24% said: ‘Analytics such as Google analytics’

Do you rely on agencies more or less than five years ago?
23% said: ‘More’                                                                                                                                                                                                                                                               53% said: ‘The same’

Some interesting food for thought, as it would appear that there is still a desire and need to work with PR agencies, but to reduce costs and maximise the return on the investment made by the client. Read the full PR week article here http://tinyurl.com/ykfojhr

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