Marketing magazine http://bit.ly/fmkKtI reports today that Reckitt Benckiser, the makers of Cillit Bang, countered a difficult market by upping its marketing spend by 8% in 2009. Great news for the marketing industry that such a decision has contributed to a 13% rise in pre-tax profits.
The effusive Barry Scott couldn’t do better – ‘bang, and the recession has gone’!
Yet another example of why marketing activities like PR shouldn’t be cut during tough times. I’m pleased to see that in this instance there’s proof of a direct correlation between upping marketing spend and increasing profits. When times are tough, it’s no good not trying to shout the loudest to get the few people that are buying doing so from you rather than the competition.
And who better to conclude this blog than Bill Gates, who apparently said: “If I was down to my last dollar, I’d spend it on public relations.” Wise man!
