Blog posts

Food for thought

PR Week magazine and agency Brands2Life recently surveyed the country’s top in-house communications professionals. The research found that nearly three-quarters of respondents believe the business community takes PR more seriously than five years ago. A few other highlights include: Has your comms planning been affected by the credit crunch? 72% answered ‘yes’ How do you […]

Thursday, May 20th, 2010

Big brand takes a leap of faith

Perhaps the scales are falling away from the eyes of many businesses, which see how much more value can be gained from working with smaller agencies and freelancers.

Monday, May 10th, 2010

Humorous headlines

As it’s a bank holiday Monday, something a little more light-hearted! However, these headlines do highlight how wrong it can go if you don’t think things through from the reader’s perspective, or you make a terrible typo. Never say never – it’s surprisingly easy to make such mistakes with press releases and other public relations […]

Monday, May 3rd, 2010

How to squeeze more out of your marketing budget

The question of “How do I get the most from my marketing budget?” seems to weigh heavy on the minds of small business owners.

Tuesday, April 27th, 2010

Ham it up or play it down? Getting your press release right.

I’ve always believed in the importance of tailoring a PR story to make sure it is relevant to the media being targeted. The different headline treatments of the Icelandic volcano eruption illustrate my point exactly.

Thursday, April 15th, 2010