Blog posts

Big brand takes a leap of faith

Perhaps the scales are falling away from the eyes of many businesses, which see how much more value can be gained from working with smaller agencies and freelancers.

Monday, May 10th, 2010

Humorous headlines

As it’s a bank holiday Monday, something a little more light-hearted! However, these headlines do highlight how wrong it can go if you don’t think things through from the reader’s perspective, or you make a terrible typo. Never say never – it’s surprisingly easy to make such mistakes with press releases and other public relations […]

Monday, May 3rd, 2010

Ham it up or play it down? Getting your press release right.

I’ve always believed in the importance of tailoring a PR story to make sure it is relevant to the media being targeted. The different headline treatments of the Icelandic volcano eruption illustrate my point exactly.

Thursday, April 15th, 2010