Blog posts
Killing Liz’s English?
As a Facebook user, every so often I get really cross, nay upset by the fact that teenagers don’t seem to be able to string a coherent sentence together. You only have to read my blogs to know that I am no guardian angle of the Queen’s English, but I do worry about how the next generation of prospective PR and marketing employees will cope in the real world.
Bang and the recession is gone!
Marketing magazine http://bit.ly/fmkKtI reports today that Reckitt Benckiser, the makers of Cillit Bang, countered a difficult market by upping its marketing spend by 8% in 2009. Great news for the marketing industry that such a decision has contributed to a 13% rise in pre-tax profits.
Honesty – the best policy in face of a cock-up
Interesting piece in PR Week which is looking at how BAA’s communications went down with the general public during the heavy snow
Green shoots
A really strong economic indicator in the marketing industry is usually how the big boys are doing and it would appear that at least one is doing fantastically.
The importance of being earnest (and not maverick)
Oh, the importance of getting your message right and not letting loose any spokespeople that haven’t been media trained! While watching BBC Breakfast this morning, I saw a great example of this.
Running for the hills
The Government’s spending cuts, on top of several tough years for the UK economy, might have PR people throwing in the towel and running for the hills! Surely what we do will be the first thing to be cut as even the public sector is forced to tighten its belt?
PR vital to Government during public sector cuts
I’m glad to see that, despite tough economic times, the Government sees public relations as being vital to the cause.
Can hacks hack it?
An interesting article appeared in PR Week recently looking at how an increasing number of journalists are moving over to the ‘dark side’ of public relations.
Times Online focuses on quality
The Times recently published the results of what has happened to its website since it became paid for. PR Week reports that traffic to the website has dropped by just under one third.
Pay to view
The Times recently made a bold move by charging for its online content and the stats already show a decline in readership. The question is, ‘is The Times’ move enough to encourage other publishers to do the same?’
