Blog posts

Public relations – too good to be true?

Coverage in the media that is perceived to have been written by an independent journalist will shape the way that potential purchasers perceive a company or product. Is free editorial generated through public relations activity the ‘ultimate advert’ for a business?

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Monday, June 28th, 2010

Don’t panic Mr Mainwaring

Just back from Sunny Spain, which is why I haven’t blogged for a while – I didn’t want sand in my laptop!
Now that the batteries are re-charged, I have just picked up last week’s PR Week. An interesting article about 78 per cent of FTSE100 firms’ websites not having basic social media functions such as [...]

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Tuesday, June 22nd, 2010

Is ‘old’ media dead media?

An interesting conversation has been going on within a LinkedIn group that I belong to, the Network of PR Professionals http://tinyurl.com/24stshc

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Thursday, June 3rd, 2010