Blog posts
The rise of earned media in the age of AI
Excellent news for us public relations ‘dinosaurs’ out there is that earned media (editorial coverage) plays a central role when trying to entice AI-driven search to a website. 🦖 Google switched on AI Mode for every search user in the United States on 20 May 2025, with the UK now starting. And it seems that […]
Thursday, July 31st, 2025
