Blog posts
How to squeeze more out of your marketing budget
The question of “How do I get the most from my marketing budget?” seems to weigh heavy on the minds of small business owners.
Tuesday, April 27th, 2010
Public relations – the cost effective alternative?
Big brands spend cash on the full spectrum of marketing activities, from advertising to direct mail, and from events promotion and sponsorship to PR. That’s marketing utopia – not reality for most companies.
Tuesday, April 20th, 2010
Ham it up or play it down? Getting your press release right.
I’ve always believed in the importance of tailoring a PR story to make sure it is relevant to the media being targeted. The different headline treatments of the Icelandic volcano eruption illustrate my point exactly.
Thursday, April 15th, 2010
