Blog posts
A picture paints a thousand words
Good public relations is about more than words. Journalists are crying out for decent shots as it makes their publication/website look more compelling. However, in my world of B2B PR, there seems to be a dearth of decent images as PR people struggle to persuade their clients to invest in some photography. Photography isn’t just […]
Dedication’s what you need
I recently read an article in PR Week which looked at what the PR industry can do to support a struggling high street. Ed Watson, director of Public Relations for Debenhams, told PR Week that “retail brands should not just jump into action around the time of the quarterly trading statement”. The article immediately struck […]
PR Week reports that APPC, CIPR and PRCA act on lobbying register
PR Week today reports that these three industry bodies have sent a joint definition of ‘professional lobbying’ to the government minister overseeing plans to legislate for a statutory lobbying register. http://bit.ly/Wc7Jwx
Once the horse has bolted…….
I have finally read through last week’s copy of PR Week and an article about the horse meat scandal caught my eye. The article reviews how Findus UK’s response to the crisis has been lambasted as ‘not fit for purpose’, describing the company as ‘a rabbit in the headlights’. One commentator said that the company […]
Hacked off flack says ‘how brands fail on twitter’
Excellent points from Hacked Off Flack about the mistakes made on Twitter. Please click here for the full link http://bit.ly/SWNKyu “Twitter is not difficult. Personally I think it is a very good transparent test of whether people have any common sense. In the main, the mistakes people and brands make on Twitter are errors that […]
Something for Nothing?
It was about two years ago that The Times newspaper decided to make its online content paid-for subscription. At the time I said it was a bold move.
No morning alarm – just tea, toast and the paper.
According to the media section of PR Week, printed newspapers are better suited to the slower pace of Saturdays than midweek working lives. The latest ABC survey showed that all titles (other than the Daily Star) made significantly more sales on a Saturday in April. According to PR Week, The Guardian more than doubled its […]
Grocers’ Apostrophe
While I will never claim to be a writing guru, and appreciate that to ‘err is human’ (I make enough mistakes myself), I hate sloppiness! I receive a fair amount of emails from students and public relations professionals prospecting for jobs. Unfortunately, it often seems that the requirement for PR people to have basic written […]
Facebook facts
A recent PR Week/OnePoll has found that a significant proportion of Facebook members have doubts over privacy and the security of their data.
What do the Olympics mean for PR?
Ben Smith of PRmoment.com asks are the Olympics a public relations opportunity? Or does the fact that they are likely to dominate the news agenda make them a PR threat? Read here
