Blog posts
The rise of earned media in the age of AI
Excellent news for us public relations ‘dinosaurs’ out there is that earned media (editorial coverage) plays a central role when trying to entice AI-driven search to a website. 🦖 Google switched on AI Mode for every search user in the United States on 20 May 2025, with the UK now starting. And it seems that […]
What can PR people learn from professional cyclists? A tongue-in-cheek blog!
I live with someone who is obsessed with cycling and the Tour de France starts on 5th July (lucky me!). While I was pondering the excitement of 21 days of watching more than 180 people chase to win the Maillot Jaune, a thought entered my head: “what elements of PR can be compared to pro […]
The importance of recharging
This isn’t about not forgetting to do your business expenses, it’s about timeout. I’ve just returned from a lovely week away in Cornwall. We ate too many pasties and cream teas, we drank gin and gallons of tea, we cycled and walked the pointy coastline. And, all of this with fabulous sunshine – it was […]
Don’t shout, have a social media conversation
Many companies which think they ‘do’ social media well, aren’t actually very ‘social’. They often view social media as a channel to push out news about themselves, without delivering any real value to their followers. Then they wonder why they don’t get any interaction in the form of retweets, comments, and likes etc. For me, […]
AI – PR Pro replacement or enabler?
This is quite a hot topic of conversation amongst my PR friends. The prospect of your hard-earned skillset being replaced by a bit of software is quite a terrifying prospect! However, the current reality is that natural language processing tools driven by AI technology, like ChatGPT, still require humans to give them some decent direction. […]
Avoid stories about the opening of an envelope
I suffer from cobbler’s children syndrome – I always put aside things I need to do for my business as I’m too busy doing PR for my clients! So, I’ve only just found the time to review Muck Rack’s annual State of PR 2023 report. It says that the top concern for PR pros is […]
Public Relations – too good to be true?
Is good news too good to be true? Tell someone something is excellent and they will usually want to know what is wrong with it.
Fake news not entirely a figment of Mr Trump’s imagination after all?
An independent review into the future of high-quality journalism in the UK has issued a call for evidence. The fear is that as newspapers close and journalist numbers shrink, there is an increased threat to high-quality journalism in the UK. Statistics evidence the continuing decline of the press market: Total press industry revenues declined by […]
