The ultimate ‘advert’ for your business?

Tell someone something is excellent and they will want to know what is wrong with it. Good news is too good to be true in most people’s minds!

Coverage in the media that your customers perceive to have been written by an independent journalist will shape the way that they perceive you. Editorial exposure in the media has no competitor in this respect, as independent endorsement from a journalist is far more powerful than a page of advertising or unsolicited direct mail.

If the media is shown to believe in you, then your customers and prospects will too. This makes free editorial generated through public relations activity the ‘ultimate advert’ for a business.