Marketing utopia vs affordable impartial editorial

Big brands spend cash on the full spectrum of marketing activities, from advertising to direct mail, and from events promotion and sponsorship to PR. That’s marketing utopia – not reality for most companies.

Public relations is often more cost-effective than other marketing tools. The price of placing an advert in a trade magazine would buy you at least a month’s worth of PR activity and get you free editorial coverage across multiple media titles. One positive piece of editorial in a publication or website often produces a spike in traffic to your website or sales enquiries, and will also make your prospects more responsive next time you call.

You cannot buy impartial, positive editorial coverage about your business – which makes PR priceless!

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